Reno betting outdoor activities will increase business - 2003-06-10
For decades in Reno, business success was based on a business plan of keeping them indoors.
It was heresy to recommend that the gambling business could profit from allowing customers to slip away from the slot machines and backjack tables.
Now, as competition grows from casinos on tribal lands in nearby California and elsewhere, Reno sees its future in enticing individuals who want, at least part of the time, to be outdoors.
Read the full story at The State