Harrah's purchases Horseshoe for $50M - 2004-01-18
The sale of Binion's Horseshoe could be pivotal to positioning Harrah's Entertainment as the largest operator in gaming but end up costing downtown Las Vegas a world-famous brand and the hallmark World Series of Poker.
When the deal ends, Harrah's will have the brand name, the World Series of Poker and the Horseshoe's downtown casino-hotel, Harrah's spokesman Gary Thompson stated.
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