Sinking New Orleans riverboat attempts to revive fortunes - 2004-02-13
Bally's riverboat casino, placed at the bottom of the New Orleans casino market, is attempting a new marketing campaign in anticipation of bolstering its flagging fortunes.
Beginning Feb. 20, the casino will "loosen" its slot machines to return a higher amount of gambled money and will advertise itself more vigorously in hopes of cutting into its rivals' business, claim executives with the casino's proprietor, Caesars Entertainment Inc.
Read the full story at AP via The Ledger