Are They Pretending? - 2004-02-26
Poker has never been a huge moneymaker at casinos--or as TV content. Televised poker competitions used to be "as exciting as watching paint dry," confesses World Poker Tour producer Steven Lipscomb.
With million-dollar jackpots, the souped-up card game offered the Travel Channel its best ratings ever for a series and finalized a $40 million contract for Lipscomb to develop the show for six additional seasons.
Read the full story at Forbes 
