Foxwoods takes a gamble on new ad campaign - 2004-02-09
It seems that the wonder of it all isn't so wondrous anymore.
Foxwoods Resort Casino declared that it will dump the finger-snappin' jazzy jingle that has been the focal point of its advertising campaign since 1999.
"We've had great success [with 'The Wonder of It All'], but you just can't keep doing the same thing the whole time," insists Martin Kramer, director of advertising at Foxwoods.
Read the full story at New York Post