Harrah’s switches lanes - 2004-03-04
In an effort to revive the sluggish gambling market, Harrah’s Entertainment is using an “edgier” strategy to market its four Northern Nevada properties, focusing on celebrities and the accompanying free media coverage they generate.
Marrandino is accountable for Harrah’s Reno, Bill’s Casino in Stateline and the two additional lake properties.
Read the full story at Reno Gazette-Journal